Learning Outcomes
Assess which lead generation methods align with their business model
Understand the marketing impact of investing in people and relationships
Identify strategies used by professionals to stand out in the marketplace
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Earn CPE Credits!
Earn CPE Credits!
Strengthen your strategic marketing capabilities with focused, MBA-level insight designed for today’s competitive business environment. This concise online course provides structured frameworks for defining target markets, clarifying value propositions, strengthening brand positioning, and driving measurable revenue growth. Emphasizing practical application over theory, the program equips accounting, finance, and business professionals with tools that can be implemented immediately to improve customer acquisition, optimize marketing investment, and support sustainable business performance.
MBA-level marketing strategy fundamentals
Structured marketing planning frameworks
Target market identification and segmentation techniques
Value proposition and competitive positioning development
Return on marketing investment evaluation tools
Alignment of marketing initiatives with business objectives
Data-informed decision-making for sustainable growth
Explore strategies such as referrals, direct outreach, thought leadership, and publishing to attract high-quality prospects.
Learn how to create a differentiated and memorable brand that resonates with your audience.
Identify and articulate your ideal clients to focus efforts where they matter most.
Understand how people and professional relationships directly impact business success.
Leverage digital platforms to engage your audience and amplify your brand.
Combine branding, targeting, relationships, and digital strategies for measurable growth.
Get a preview of your achievement with Demo Certificate - a glimpse of the credential you’ll earn after successfully completing the program.
Peter Margaritis, CPA, CGMA, CSP is a keynote speaker, author, and communication strategist who helps professionals present financial information with clarity and confidence. He has delivered over 500 keynotes and workshops worldwide and is the author of Improv Is No Joke and Taking the Numb Out of Numbers, using applied improvisation to enhance communication and leadership.
Jennifer H. Elder, CPA, CMA, CIA, CFF, CGMA, MS is a keynote speaker, trainer, and business coach with over 20 years of experience helping organizations transform their strategy and operations. She is known for making complex business and financial topics practical, engaging, and easy to understand, and has delivered training for Fortune 500 companies, government agencies, and CPA firms across the U.S.
What Topics Are Covered?
The course covers foundational and applied marketing concepts, including:
How Many CPE Credits Are Offered?
This course offers 1 CPE credit.
Who Should Enroll?
This course is designed for CPAs, finance professionals, business managers, entrepreneurs, and leaders seeking structured marketing knowledge to support revenue growth, brand positioning, and strategic decision-making.
What Skills Will I Gain?
Participants will develop practical skills in defining target markets, crafting compelling value propositions, aligning marketing strategy with financial goals, evaluating campaign performance, and applying structured growth frameworks within professional environments.
How Is the Program Delivered?
The course is delivered fully online in a focused, self-paced format designed for working professionals seeking concise, high-impact MBA-level learning.
What Is the Program Level and Field of Study?